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Here’s a feel-good story from the University Of Tennessee Volunteers. It’s all started with a Florida boy who loved the Vols so much he made a homemade t-shirt to show his pride for his team and was bullied by his classmates for it.

The Vols turned the story into magic.

According to ABC News, when the boy’s teacher at Altamonte Elementary School in Altamonte Springs, Florida, posted the story about the Tennessee-obsessed student., it went viral causing UT to act.

When college color day came, the boy showed up to school wearing his orange shirt with a piece of paper attached to it with his homemade design of the University of Tennessee logo drawn on.

The teacher told posted to Facebook, “After lunch, he came back to my room, put his head on his desk and was crying. Some girls at the lunch table next to his (who didn’t even participate in college colors day) had made fun of his sign that he had attached to his shirt. He was DEVASTATED.”

After sending he and his classmates a bunch of Tennessee Vols swag after hearing the story his teacher posted to Facebook, the University of Tennessee decided that they would take the boy’s design and make it an official school shirt with a portion of the proceeds being donated to STOMP Out Bullying, a national non-profit organization that is dedicated to eradicating bullying of all forms.

The demand for the product is so high that it crashed the University’s website.