Gucci Says "Off With Their Heads!" in their runway show this week in Milan.
First off, they started with an operating room as their backdrop:
Presenting the #GucciFW18 show space. The concept reflects the work of a designer-the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them. The materials used are typical of an operating room and the environment around it: PVC on the walls and floors, fire doors with panic-bars, LED lamps, and plastic chairs like those in a waiting room. The LED lighting is stark, white and blinding. Watch the show live on Instagram Stories or through link in bio at 3PM CET. #mfw
161.5k Likes, 1,236 Comments - Gucci (@gucci) on Instagram: "Presenting the #GucciFW18 show space. The concept reflects the work of a designer-the act of..."
There was a dragon that was carried down the runway:
Mysterious creatures: a model in a quilted velvet jacket carrying a dragon walks the #GucciFW18 show. Inspired by the 'Legend of the baby dragon in the jar', the real story of an author who staged finding a baby dragon in his garage in Oxfordshire, England. #makinariumsfxvfx #mfw
And a Chameleon:
A chameleon by #Makinarium-an agency specialising in integrated special and visual effects-and a pale blue denim embroidered jumpsuit in the #GucciFW18 fashion show by #AlessandroMichele. #mfw
But the heads:
We have literally lost our minds for the #GucciFW18 collection by #AlessandroMichele ???? See more in our #MFW stories????????: @gettyimages
79 Likes, 3 Comments - Stylight (@stylight) on Instagram: "We have literally lost our minds for the #GucciFW18 collection by #AlessandroMichele ???? See more in..."
Oh... The heads (the first picture of the ginger guy):
Be a model they said" ???????? The #GucciFW18 runway by #AlessandroMichele @gucci All access ???? to #MilanFashionWeek ➡️ https://t.co/AReIRClTLM ⬅️
I honestly don't know what's going on here but I've accepted that this is the fashion now.
Amy Cooper is one with the force and the force is with her.